Ma Navette uses Sherlock to power dispatch and service corporate clients across Morocco
The World Economic Forum placed the company in the top 100 promising start-ups in the Arab world
Background
Ma Navette is a taxi and private chauffeur business in Morocco that was launched in 2010. Originally operating in Casablanca, the company now services five cities across Morocco focusing primarily on business-to-business rides with a turnover of $5 million.
In 2015, CEO Samir Bennani approached Haulmont Technology, Sherlock’s parent company as the business required a slick and innovative taxi dispatch solution to automate the booking process and improve the user experience for both customers and drivers. Additionally, Ma Navette wanted to implement a greater level of control over their operations.
Solutions & Outcomes
Prior to using Sherlock the business did not have a dispatch system in place and therefore, a reliable backend system and user-friendly, functional frontend system including passenger and driver apps were both essential considerations when evaluating technology solutions.
Implementing a dispatch system and revolutionising the core operation of a business can be daunting, but Samir noted that
“the implementation was great. We had two people onsite from Haulmont, one from the technical team and one from account management/sales for two weeks. The support provided was fantastic, from the training of controllers to drivers and going live. A true turnkey service.”
Since using Sherlock, Ma Navette has benefited from robust and reliable backend systems, particularly in terms of account management features such as invoicing templates and frequency options. This is particularly useful for the business as B2B rides are their main source of revenue.
The company can also rely on a system that works as it should do with a support team that provides an excellent level of customer service. Samir remarked that “Sherlock and the general support of the technical teams are both five stars.”
This level of technical expertise and a dispatch solution that provides such high-quality features means that Ma Navette has the tools needed to succeed, an assertion that is recognised by the World Economic Forum which has previously placed the company in the top 100 promising start-ups in the Arab world.